Easy Digital Downloads Sendy

Enhance your Easy Digital Downloads (EDD) store by seamlessly integrating with Sendy, a self-hosted email newsletter application powered by Amazon SES. This powerful expansion allows you to automatically add customers to specific email lists based on the products they purchase, helping you maintain an efficient and targeted email marketing strategy. With customizable options, you can even offer customers the choice to opt-in to newsletters at checkout, maximizing your email signups.

Effortless Email List Management

This integration takes the hassle out of manually adding customers to email lists. You can configure it to automatically subscribe customers to specific lists depending on the product they purchase. For example, if you offer multiple products or categories, you can assign different Sendy lists to each product. This way, customers who purchase a specific product will be added to a corresponding list, enabling you to target your email marketing campaigns more effectively.

In addition, a global newsletter list option is available, giving all your customers the chance to subscribe during checkout. This is a simple but effective way to grow your email subscriber base while ensuring that only interested customers are added.

Customer Opt-In Flexibility

During the checkout process, your customers will have the opportunity to opt into your newsletter, giving them control over the content they receive from you. This helps you build trust while maintaining compliance with email marketing regulations. With this integration, you can provide a seamless customer experience, allowing them to decide whether they want to stay updated on future product releases, sales, or exclusive content.

Boost Engagement with Targeted Campaigns

Using Sendy to manage your email marketing campaigns offers numerous advantages, particularly when combined with Easy Digital Downloads. By segmenting your customers into different lists based on their purchases, you can send highly relevant and personalized emails that resonate with your audience. Whether you want to send a follow-up email for a specific product, recommend similar products, or offer discounts, you’ll have the ability to tailor your messages to different customer segments.

This targeted approach increases open rates, click-through rates, and overall engagement with your brand, leading to more repeat customers and higher sales.

Why Choose Sendy for Email Marketing?

Sendy stands out as a cost-effective email marketing solution. It allows you to send trackable newsletters at a fraction of the cost compared to other popular email services, thanks to Amazon SES. This means you can send bulk emails with high deliverability while keeping costs low.

Setting up Sendy is straightforward, and a detailed guide is available to walk you through the process. Even if you’re new to email marketing or self-hosted applications, you’ll find the setup process easy to manage.

Key Features:

• Automated customer subscription to Sendy lists based on product purchases.
• Option to offer a global newsletter opt-in at checkout.
• Customers can opt-in or out during checkout, ensuring compliance.
• Supports targeted email marketing by segmenting customers into specific lists.
• Cost-effective email sending via Amazon SES.
• Simple setup with comprehensive documentation and support.